"Before Preseed, you had a mere will to do something out of the ordinary. Now you will have a rock solid idea to do."

Live in our space in the modern Himalayan Valley - ecell_logo


we ADVICE & CONNECT you with the right set of people across a gamut of tasks vis-à-vis our two services :
To say the least, our constant advice may help you understand your business ahead from some new stand points, perhaps, over a noticeable period of time. This will give the required meaning to your existence, when you are in doubt, so as to keep you going towards your goal, relentlessly.
However, we are not just business consultants - We are also hustlers. We get things done for you, just as we get them done for our own products that we are building for the future beyond 2020 - Todoed , Chattodo and MyIdealist.
  • HUSTLE: ERP, CRM, POS, E-commerce, CMS, all kind of business automation, Website development, Mobile/Web app development, Market positioning, Software architecture, UI-UX, Graphic design, Branding, Copywriting, Film making, Legal, CA and CS.

We think like very few can. We see more with eyes shut than open. Hire us to IMAGINE for you. We may become your fundamental unfair advantage.

Guiding Principle - Simplicity

Simple enough to be spoken about in 1 line. Simple enough to be scaled out of proportion with a very small team.

It takes a certain hippie like liberated perspective to build businesses with simplicity as the guiding principle. That perspective leads us to two core values in our products, usability and lean -


After vision this is where we spend most of our time. We keep it to what's needed and where it's needed. Nothing that is not needed will ever find its way into our products.

Design is more important than engineering in the consumer web space. One of the problems we see in this space in India is not of that of engineering. In fact India produces strong engineers. It's a problem of design, for India seriously lacks consumer web 'design' sensibilities. The reason stands - lack of geeks here marrying some seriously cool people. We hope that someday we are able to teach that to India through our products.

"Usability and the utility, not the visual design, determine the success or failure of a web-app. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist." - Vitaly Friedman


We take it a step further. Lean is how we live, let alone build stuff. We 'build, measure, learn, repeat'and never raise funds without setting it right.

Bootstrapping has its own entrepreneurial lessons that cannot be learnt without self experiencing them. We iterate, customer validate and reiterate. If we fail, we also fail fast, we re-iterate even faster and all of that, at minimum cost implications. In short we make sure we customer validate the products before we look to move to the next steps of development. Shit gets done in least amounts of not only money but also time.

"If you are not embarrassed by the first version of your product, you’ve launched too late." - Reid Hoffman

The 4 pillars of any business endeavor that we like to advise and connect towards:


Brand positioning, Ideation, User Experience, Need - Value - Gap analysis, thought experimentations, design advice. Even pivots for better market fit if need be.


Client's ability to deliver their products and services efficiently with sustenance and scale. Next round investment readiness.


Influence thought and hence, internal as well external ecosystem through intangible contributions. As a result an innovative culture will be infused across your company. The culture then becomes the magnet.


Includes all types of communication. Internal - Far greater productivity using just the right set of tools on your mobile. We know about nearly all of them, that can increase your productivity. External - Branding, Packaging, Design, Marketing etc.

While the sheep be watching, we be building the new.

About us

We are a network of well achieved tech entrepreneurs, on a mission to empower anyone with a will to do something out of the ordinary. To do so, we are building a world class system through our services and later, an app, to help you lay a long lasting foundation for planting your seed, your idea. Your trust in us, is how we will change the world. It’s not a cliche. It’s the truth of our state of being.

All income we earn, by selling you our novel notepads, we put back in this system called Preseed, so it can grow to further support as many entrepreneurs as possible. Preseed notepads will have content thoughtfully placed to educate you in building new age startups and in turn will inspire you to pen down your thoughts. Furthermore, it will double up as a small bag. (Pre-order button coming soon). Until then, buy our other merchandise here.