Over 10 years of Facebook, Twitter, and social web in general, have brought to us, a lot of talks. Great talks. These have been incredible social networks of talks. Now it’s time for , A SOCIAL NETWORK OF ACTION.
If you are a rare inspired hacker, hustler, and a designer, all in one who could further our mobile app Chattodo in exchange for a substantial stock option with us, dig our website and it's surrounding links very well once, and no more. Know, that only Step 1 and Step 2 below are all you need to know extremely well.
Karma means action; an action can either bind or liberate you. If action is in pursuit of happiness, it binds and if it is an expression of happiness it liberates. Only if your action is an expression of your joy it is worthwhile otherwise it is just an exploitation.Dharma:
There are certain rhythm which governs the functioning of life and existence. These rhythm can be called as laws or Dharma. Dharma exist at every sphere of life. If an action or Karma follows the appropriate rhythm or Dharma then it is correct in existential terms otherwise it is destructive.Sewa:
Being available is seva. Like the Sun, the wind, fruits etc. The most fundamental law or Dharma of existence is Seva. Seva appropriates life and gives a meaning to it.
When Karma, Dharma and Seva fall in the same line then the whole effort is called as Karma yoga. At some point the whole economics of India was designed on this line and evidence proves that it was the most successful and holistic. We endeavour to revive it through Preseed.
“I journeyed into Preseed to empower those with a will to do something out of the ordinary - by often encouraging them to drop out of their colleges or jobs to pursue their lofty ideas, if I felt I could raise their intensity to face what may be coming. Why? Long ago, I asked myself the question about what is the one thing I must do with my capabilities - the answer I got was - I must do everything I can, to give our world, better leaders. As I progressed I was able to marry in vision, my previous failed social networking startup of 2009 to become now, a more conscious social network vision, to produce the goal of producing better leaders”.
6 years forward, and we understand how unfathomably complex this problem is and how many facets it has from education, politics, judicial system to religion and spirituality, if it is to be attempted truly conscientiously.
"The formulation of the problem is often more essential than its solution, which may be merely
a matter of mathematical or experimental skills".
One such problem, our
given up everything else for, is, lack of actual freedom for billions of
is, his idea of the future of freedom for billions of people to pursue
visions, through the power of his tech product, Chattodo-a social
network of work
A SOCIAL NETWORK OF ACTION.
Step 0 - Todoed: Turn any selected text, into a delegated todo, with just one right click. (ACHIEVED)
Most of the internet age working world works on google chrome browser. We set out to build the
finest tool for increasing productivity of a google chrome browser user. That is x million
people. A 20th of that may be made more productive because of this extension. That is just a
start. Our next step
is has been about being the simplest
and the most seamless todo listing app for all
internet devices. We hope, if you are reading this, this changes your life. We are building
todoed because we are determined to make our
life more productive.
https://t.co/XQ2HCl0wiO @elonmusk, @Todoed_pwl was my 1st product that inspired me to build a chat app @Chattodonow, to make something better than Slack for early teams. Even, Slack appreciated Todoed. Why did I stop Todoed then? #India #Signal #WhatsappNewPolicy #Facebook— Nishchal Foolish Kesarwani (NFK) (@Nishchal) January 13, 2021
Slack, the multi billion dollars worth product appreciated our first creation in 2015. Yet we stopped it, for we were upto something else. Something that may eat Slack's own market share.
ICQ messenger, MSN, FB Messenger, WhatsApp, Telegram etc. All were fundamentally designed to enable you to chat, not work, chat. As a result we have a world which talks too much but acts very little.
Would you like to turn any message into a delegated todo, with just a touch?
Step 1 - Chattodo: To be the most productive chat app, ever designed. (ACHIEVED)
In the early days of Preseed during remote communication with his team in
Nishchal noticed that actionable/tasks exchanged during FB/Whatsapp chats on mobile had a
tendency to fade
away and be forgotten. This problem of not having tasks be easily assigned and accountable from
chats itself drove him to startup upon the idea of Chattodo. We know how hard it is to
the work related chats in a growing startup in this noisy world of communication overload.
is built by entrepreneurs for entrepreneurs to serve this exact purpose. This step is made up of
years of relentless research which most people won’t dare do. Check its steps in brief here.
more into R&D
OUR MISSION: A RESULT ORIENTED WORLD OF CHATS
A World that Chats,
to Do tasks
not to just talk tasks.
Evan Spiegel picked out ‘photos’ to create a chat app that leveraged the growing power of online pictorial interactions. He called it Snapchat. I am doing something similar. I have picked out ‘tasks’ to leverage the growing power of online collaborative interactions. I call it Chattodo-‘a social network of action’.
Out of the marriage of : Chatting tools like whatsapp, with
like Pocket, Any.do or the reminders, notes apps on IPhone or
clubbed with our AI for education ( NLP based education metrics upon
collaboration) in one single seamless app called Chattodo
Notes screen — When I explain this to you, you will see how this is a better
take on the user interface and hence the experience of note making, than any
other note-making tool.
Productivity Dashboard: Still a better dashboard than many todo listing only tools or productivity apps. The best part: Todos get curated seamlessly from conversations.
A remote team of 10 people uses on average 10 apps daily for research, communication and task management.e.g. Slack, Trello, Evernote, Googel docs, google caledar, emails, Wunderlist, Whasapp etc. According to our observation, each person of that team loses 30 minutes per day in switching from one app to another, and another 30 mins in tracking todos mentioned in chats i.e. 1 hour per day switching from one app to another which represents 10 hours per team per day. That is why we are building Chattodo.
...especially if you can map, how may chats translate to tasks and how many
tasks actually get done.
Visualize how your workforce is communicating and understand the specific patterns and trends that affect operations with internal communication analytics. The Network Map delivers a complete visual of how different groups and teams interact within the organization. This data allows you to identify disconnected workers, map performance against communication habits, and understand the organizational structure based on actual communication patterns.
Group reports show the level of user activity broken down by each type of group (Official, Ad Hoc, and unnamed Ad Hoc groups). This allows you to see which topics are most pressing among field teams and which teams or regions communicate the most or least, which can then be correlated to performance. Tracking the creation of Ad Hoc groups is especially useful in proactively solving front-line issues that haven’t made their way to corporate or management teams.
Correlate communication frequency to employee performance to identify best practices. Oftentimes, the most active communicators are also the highest performers.
Analytics and right attention on notification architecture is significant for teams.
We like to take it easy. It is not a grind. Above all, it's a vision for which there is still time.
Step 2 - Design to save the world from an overdose of hyper-connected social network of talks. (ACHIEVED)
"The modern devil is cheap dopamine" - Naval.
Chattodo is designed to save you from information overload induced anxiety too. We are not going to be a cheap dopamine kind of a social networking app.
Step 3 below makes Chattodo a digital platform too, where your community does business activities with you regularly, with a single agenda of putting shape to your own business idea.
Please do read the description of all videos on Youtube.
Note -: This document is an accompaniment to the Chattodo prototype demo
Placed through it are images of our wireframes to give you a visual
of what may or may not be coded/designed yet as the Chattodo prototype seen
the demo video.
The screencast in the demo video is of two mobile screens. The left screen is of
user called KP and the right screen is of a user called KP2 on their respective
This is how a personality of a user can be glimpsed on Chattodo.
Ignite communications in every direction: top-down, bottom-up, peer-to-peer. Our
people map technology maps relationships among your team members to help
facilitate seamless and effective communication, no matter what. It understands
people – their jobs, their skills, their needs – and uses that intelligence to
deliver the information they need, exactly when they need it.
Explanation of the Chattodo prototype demo video
I hope you have seen the the demo video part 1 and demo video part 2 of our App mentioned in the slide decks along with the competition demo videos (of Whatsapp and Slack) in their respective slides. If not, please do have a look. This document is to be read for the the description of the Chattodo demo videos to understand its features and novelties compared to other similar apps.
Please watch the demo video along the timelines mentioned below.
Demo Video Part 1
List of a user’s collaborator
Demo Video for collections tags, following collections and feeds, that result in
morphing this chat app into a social network of action we call Chattodo.
0.00.00 - 0.00.50 : The users KP and KP2 previously assigned some tasks through the
chat messages to each other and now want to create their personal tags. Each user
wants to follow the tags of the other user to get the tag followed in their own
collections. So they proceed to the note screen to make these tags. (Although, in
our finished product these tags can be applied on to even chat sentences to collect
those sentences/or shared links into various collections corresponding to these tags
just aswell as they can be created in the note screen as shown in the demo)
0.00.52 - 0.01.15 : KP creates 2 tags i.e #chat and #happyday and KP2 creates tags #chat and #newday with the #chat being a common tag which is part of each of the user’s collections respectively.
0.01.16 - 0.01.30 : The created tags with the associated messages of that tag show in the users collection with those associated messages in the respective tag when that tag is clicked open.
0.01.32 - 0.01.57 : The users click on the profile picture of the other user to see the tags which the other user has created locally in their personal collection. Then the users follow the tags (shown by the tag becoming blue in the demo) by clicking the tag name, and find tags created by others in their personal collections with the messages of the tags in it. The relevance of clicking the profile picture to open these tags is our take on how we can give insights into the personality of the user just by revealing what this user is collecting. A collection of topics that a user is interested in is a good way to reveal not only what he is collecting to learn from it, but also his personality.
0.01.58 - 0.02.06 : The tags followed by the user show up in the feed section below the profile picture on the chat screen with the message and the tag name. This is really what we mean by a social network of action. Such are feeds of two people in an environment of action in Chattodo. This interface of feeds showing up on the chat screen shared between two unique users for collections they follow of each other is our take on how feeds should surface between people who collaborate with each other to do things, rather than people who just chat to talk, in which case they won’t mind mindlessly scrolling through everyone’s feed like in case of Facebook.
0.02.07 - 0.02.28 : If one of the users unfollows the tag of the other user then it gets removed from the personal feed as well as the personal collections of the user who previously followed such a tag/collection.
0.02.35 - 0.02.49 : When one of the user follows a tag which has a common tag name in both user collection then we see the feed gets updated to the new followed tag if the feed was created out of a post by the user whose tag was followed, obviously.
0.02:50 - 0.03:32 : When the user whose tag has been followed adds a new message to the tag in his local collection then this gets reflected in the feed of the user who follows the tag.
0.03.35 - 0.03.51 : Also a separate tag is created in the collection of the user who followed the tag even though it has the same tag name as the tag created locally. The tag created locally has messages of the user, while the tag followed has messages from the tag of the followed user.
Some other features we have not covered in our prototype demo are as following:
A user profile
If you click on his company, the below kind of a screen will open. One will be
to view the description of the user’s company, and the people who work there;
most importantly, the job openings.
Note -: This document is an accompaniment to the Chattodo prototype demo
Placed through it are images of our wireframes to give you a visual
of what may or may not be coded/designed yet as the Chattodo prototype seen
the demo video.
The screencast in the demo video is of two mobile screens. The left screen is of a user called KP and the right screen is of a user called KP2 on their respective mobiles.
This is how a personality of a user can be glimpsed on Chattodo.
Ignite communications in every direction: top-down, bottom-up, peer-to-peer. Our people map technology maps relationships among your team members to help facilitate seamless and effective communication, no matter what. It understands people – their jobs, their skills, their needs – and uses that intelligence to deliver the information they need, exactly when they need it.
Read the whole thread of this tweet made of a tweet by Anand hi, followed by my tweet and then Neha’s tweet
Even as a tech entrepreneur from NYC I have not known anyone who knows about social networks as much as you do. @anandmahindra may be among the only few who can see what you know to be true for 10 yrs. @Chattodonow Chattodo is a VERY important product. World needs your vision— email@example.com (@NehaKesarwani21) June 12, 2020
This tweeted image will make more sense to you if you have read all the previous chapters.
@anandmahindra give me .5x of your previous amount & double the time invested, in considering my social network. I promise over a 5x of the other social networks kind of return to you & the world. Help make my team spend 10 hours a day with me, without worrying about salaries. pic.twitter.com/qsuFuVeJGU— Nishchal Foolish Kesarwani (NFK) (@Nishchal) June 15, 2020
India is begining to wake up, perhaps.
Former Facebook executive Chamath Palihapitiya, recently expressed to an audience at Stanford University his regret and guilt for having contributed to creating the social network, saying it was “ripping society apart”, and even recommending that people stop using it. Palihapitiya’s comments last month were made a day after Facebook’s founding president, Sean Parker, criticized the way that the company “exploit[s] a vulnerability in human psychology” by creating a “social-validation feedback loop” during an interview at an Axios event.
This documentary is enough to tell you why building Chattodo is important to me.
The medium is the message pic.twitter.com/IOu4JogVmF— Elon Musk (@elonmusk) May 23, 2020
Get a sense of the problem with advertising. Would you like it if a human was doing this? Don't think the implications of AI is any different:
This video captures the length and breadth of debates I have within myself while thinking about the direction of development at Chattodo
WhatsApp will share its users' personal information, including phone numbers, IP addresses, contacts, & more with Facebook from Feb. 8, according to the new T&Cs. No opt-out. The only way to object is to leave the service & move to a service like Signal or Telegram. https://t.co/FbGcq5T3JB— Mike Butcher (@mikebutcher) January 6, 2021
They are both right. In Chattodo we will keep a special check on such miscreants.
It is time. #deletefacebook— Brian Acton (@brianacton) March 20, 2018
While casual conversations will happen on Signal, Thank God.
Conversations among productive people must happen on chattodo.
Its for all of these reasons that Nishchal decided to bring his career in creating a social network from India.
Chattodo is a product that has allowed me to be productive while living among the trees already. Leaving me assured that my words on Chattodo reached my team’s todo lists, seamlessly.
It takes a certain hippie like liberated perspective to build businesses with simplicity as the guiding principle. That perspective leads us to two core values in our products, usability and lean -
After vision this is where we spend most of our time. We keep it to what's needed and where it's needed. Nothing that is not needed will ever find its way into our products.
Design is more important than engineering in the consumer web space. One of the problems we see in this space in India is not of that of engineering. In fact India produces strong engineers. It's a problem of design, for India seriously lacks consumer web 'design' sensibilities. The reason stands - lack of geeks here marrying some seriously cool people. We hope that someday we are able to teach that to India through our products.
"Usability and the utility, not the visual design, determine the success or failure of a web-app. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist." - Vitaly Friedman
We take it a step further. Lean is how we live, let alone build stuff. We 'build, measure, learn, repeat'and never raise funds without setting it right.
Bootstrapping has its own entrepreneurial lessons that cannot be learnt without self experiencing them. We iterate, customer validate and reiterate. If we fail, we also fail fast, we re-iterate even faster and all of that, at minimum cost implications. In short we make sure we customer validate the products before we look to move to the next steps of development. Shit gets done in least amounts of not only money but also time.
"If you are not embarrassed by the first version of your product, you’ve launched too late." - Reid Hoffman
The 4 pillars of any business endeavor that we like to advise and connect towards, are:
Brand positioning of Chatodo user’s ideas, further ideation, UI drawings on the fly, Need - Value - Gap analysis, thought experimentations with their collaborators. Even pivots for better market fit if need be through direct communication with early adopters.
For customers -
user’s ability to deliver their own products and services
efficiently with sustenance and scale to their own
For investors - Chattodo user’s communication of their next round investment readiness more interactive then a slide deck.
Far greater productivity - During the last 10 years we have known about nearly all the tools that can increase productivity of a startup, a productive freelancer or an employee. We are making sure we do it better than those tools, merely out of chats.
Influence thought and hence, internal as well external ecosystem of our users through intangible contributions of our steps ahead. As a result an innovative culture will be infused across our user’s startups. The startup culture of India then becomes the magnet for real innovation.
"User experience needs to be taken almost where silicon valley web product's user experience belongs.
It is in those sensibilities that make stuff scalable and democratic.
The essence of all of it lies in the design's simplicity".
- Nishchal, in 2012.
Nishchal 's talk about PRESEED at Indian School of Business to 150+ people in 2014. Here, among many things, Nishchal decided to address the problem of intoxication in colleges in his inclusive maverick style.
"Education isn't something you can finish."— Richard Feynman (@ProfFeynman) January 5, 2021
-- Isaac Asimov pic.twitter.com/dDnGkfnfGL
Ignore the first 8 mins of this video.
I have been chasing a dream to create an alternative education system. To be that, I
have to be the greatest todo listing tool first, by 2023.
Let this be the first and the last time I speak about the word ‘education’ in context to Chattodo. Let it all happen organically when it happens. It is that goal that pulled me in this direction of giving the world a new social network with all I got. That is all I want to say for the realm of education for now. The below is a greater one time dive into that.
Read the description of the video on youtube.
Do read the description of the video too to know the disruption I want to cause in the education system in Chattodo phase 2. Note -: The difference between phase 1 and phase 2 is that in phase 1 we are aiming to be the best communication tool for teams that work from remote locations. By the time we reach phase 2 we see the trend of students working as teams chasing an idea for a startup will be on the rise, and that is when we should be ready to give students educational qualification by our AI on the basis of the tasks these students are accomplishing. This is a matter of 5 more years of digital consumer centric innovation in education even for the pioneer. We have a strong chance to be those pioneers.
I foresaw the future of education upon collaboration was truly the most organic path forward, in this direction. Even Ray Kurzweil says that.
Tasks - Chat apps are designed to talk. But for all productive people, talk includes tasks. The forced break of opening a separate to-do listing tool to capture and delegate these tasks means that many of these tasks will remain buried in chats. For a world seemingly geared towards efficiency, this is wasteful. Criminally so.
Feeds - Productive people don’t need to satisfy themselves with entertainment centric and often out of context feeds on Facebook or Twitter. We have a case for fitting feeds inside chat to needs/requirements when the users are collaborators following each other’s collections/topics.
Hiring - As collaboration improves; productivity and organisations grow, there is need for more hiring. While collaboration happens during chats, hiring doesn’t. Why not? Can hiring not be induced within the scope of chatting apps for productive people? Does it really require other products to handle hiring? A single click on the chatting collaborator’s name must offer an insight into his profile via a better understanding of his consolidated online identities, his bookmarks, interests, feeds etc.; current workplace, his team and its requirements. The former must open the opportunity of identifying the collaborator as the right match for one’s own team. The latter must open the possibility of identifying openings at the collaborator’s workplace for oneself. Thus, users must get discovered and hired within chat apps.
Education - Add NLP to it, and watch the archaic education system crumble down for humans of ideas.
Do read the description of the video to know more about the words tasks, personality, feeds, hiring, and education mentioned in the above slide image.
Team build — The way the team is represented by/in a company should get democratized
While building Preseed I encountered a problem of listing in and listing out of my team members. More so, as we are an organisation that runs a very liberal culture of hiring and firing. Here people come at will and leave at will and we don’t batt an eyelid. We sort of really enjoy going with the flow of both entry and exit. To make this transition of an employee entry into my company and exit from my company smooth and botheration free, I want to give the control of all an employees representation to the employee himself.
In essence what I am saying is that the team admin only need to approve to add an employee into the team, where the employee himself writes his own job description, adds his own social icons, uploads his id docs, gets access to all related HR documents, understand his roles, performance indicators, compensations, rewards, get connected to the team and start getting introduced to whoever he needs to work with within the team. This will be a place for all employee matters of a company. This feature is a big feature of our product.
So this will extend in the future to be a dashboard for the HR department(which with the help of this tool will only become thinner) and the employees of a company, for large companies.
But for now, we will just do it’s MVP and look to build some traction for it, as indicated on it’s current web page.
Social Feeds and personality in greater detail for this is what will translate our chat app into a social network of action:
The image of our first wireframe screen. The text line with #betatest is a feed. When a user X opens the chat screen to chat with the user Y just above the text box is the feed of user Y and vice versa. Left swiping on the feed permits its greater exploration while clicking on it enables to see it in greater details. At the end of these feeds, is a button called ‘more’. This has additional information that AI picks from the web, on most common key words that users are talking about from all over the web, just in case they wanted to explore those topics more. E.g. if these two users are talking about customer metrics software, then they will be able to explore s software like intercom, google analytics, intercom, branch.io pushed automatically to them by our algo, which will improve over time.
Notice the (i) — Project: Web Id
This time let your web id be a pin code.
I hate the way people have to exchange their contact co ordinates day to day with different people.
If I exchange a number, an email or a twitter handle with a person, or a unique Pin Code he should get an access to all my public identity systems; but that doesn’t happen yet. Instead there are longer and uglier ways of finding people on our phone contact books and even more complicated ways of finding them on social web. Worst is that if I have to save someone’s number or twitter handle or email, I have to add their name first and then type out their related URL. Then one day I may need their facebook, quora or soundcloud id, then, I will have to reach them again to get it. Worse, even though at my end I have recorded their details, meaning I have put in that effort into recording details on my contact app for this person, yet this person will have to repeat the process of writing my name in his contact book, my phone number, my email etc. IT IS ALL TOO AGE OLD. Add to contactcards through a pin, number, email or twitter, or any other product listed there.
-Cards with carousal exerience.
-The experience of the whole product is this card. There is nothing more than 1 card that will meet the eye of the user at any given time.
We mean it, it is the simplest and more scalable solution to what bump and evernote hello attempted to do.
-Embedded into the default contact apps of ones phones.
To one day have this product be a ‘protocol’ for identity of millions of people on this new age social web.
We will together hustle enough to make this a reality.
A passing thought
The way I envision this product it could be a great chat app of sorts too. Anyway let this not distract the key and only purpose of this product i.e. to be a contact app for the new age, the mobile web age.
Our wireframe images are being skimmed in this video. At 0:05 you will see the hiring screen for startups on Chattodo. To save the world from too much talks, to then disrupt the education and hence, employment system too. Our vision for hiring and payments to collaborators is a thing we have kept confidential for the person who most keenly studies us. Our monetisation will also come from right there.
Slack is too many clicks. Slack is to productivity chatting, what MySpace was to social networking. Not the absolute solution. Clearly, I am suggesting we will be to productivity chatting, what Facebook is to social networking . Remember, the reason that killed all the competition for Mark Zuckerberg in social networking was Mark himself. Our app is built more like whatsapp, than Slack.
differentiates our product in the market? What is our competitive advantage? Or will be moving
Answer: The clear strength of this product is in it’s simplicity and novelty, hard to find now a days, in productivity tools. Most of them are rip offs of each other just designed differently. We are fundamentally different and that makes it very worthy of attention for acquisition from extra ordinary companies. Most of the competitive todo listing apps work on input basis, as in you have to physically type the todo up then submit it to save a task. It breaks the flow of communication. In our case, the flow of discussion is not broken and yet one is able to record that task at that very instance.
Read the description of the video too.
Chat apps including Slack, assumes that communication between 2 participants or more can keep
moving forward as is, unless ofcourse the user wants to drown himself or herself in the sea of
features and integrations on Slack; and for those words that look like clear tasks, the
participants will either remember those, or participants will make notes of those where ever
they want, by retyping those. Worse still, they assume, it is okay to make them scroll up to
find what all is their task. Is that the result of the empathy they have for teams
communicating? Unless and until the experience is not exactly like how I am
the image below, Slack is not aiding its simplest users best. What about Whatsapp? Let's not
even start there.
We are making Chattodo for productive humans, regardless of what tools they are using, and then trickling Chatodo down to the new breed of autodidacts among them, then the whole world of students.
However, lets remain open to the advantages of creating a chatapp which is free to the user, like Whatsapp. The marketing strategy we are using is a pyramid strategy. Yatha raja tatha praja. Let our app first be in the hands of the tech leaders. It will automatically trickle down from there.